Women's Colour S/S 23:Hyper Pink+Luscious Red

Overview:

A statement-making colour, #HyperPink is established as a transseasonal bright, continuing to drive interest for its illuminating, uplifting quality that taps into dopamine dressing.


A powerful colour known for eliciting a range of emotions, #LusciousRed responds to consumers' craving for energising hues, gaining ground as a key colour for digitally driven products and experiences.



#HyperPink

Why it is key:bright pink was among the fastest rising colours at the A/W 22/23 collections, with 201% YoY growth, doubling its share of the colour mix from the previous A/W season to 1.6%.

#Red has been in growth for 10 of the past 12 months, uplifting the fastest across the retailer market segment (+21% YoY in March 2022).



#LusciousRed

Why it is key:A powerful colour known for eliciting a range of emotions, #LusciousRed responds to consumers' craving for energising hues, gaining ground as a key colour for digitally driven products and experiences.


How to match:



How to use in bags:







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