Women's Colour S/S 23：Hyper Pink+Luscious Red
- Juliet Zhu
- May 16, 2022
- 1 min read
Overview:
A statement-making colour, #HyperPink is established as a transseasonal bright, continuing to drive interest for its illuminating, uplifting quality that taps into dopamine dressing.
A powerful colour known for eliciting a range of emotions, #LusciousRed responds to consumers' craving for energising hues, gaining ground as a key colour for digitally driven products and experiences.
Why it is key:bright pink was among the fastest rising colours at the A/W 22/23 collections, with 201% YoY growth, doubling its share of the colour mix from the previous A/W season to 1.6%.
#Red has been in growth for 10 of the past 12 months, uplifting the fastest across the retailer market segment (+21% YoY in March 2022).
Why it is key:A powerful colour known for eliciting a range of emotions, #LusciousRed responds to consumers' craving for energising hues, gaining ground as a key colour for digitally driven products and experiences.
How to match:
How to use in bags:
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